I think this puts all other teasers to shame. Rather than showing us a glimpse of a central character/conceit in a visual context like the vast majority of blockbuster teasers, this instead lays out the background for the movie’s subject matter and its aspirations. It gets us to look forward not to what the monster or the hero will look like, but to see what the film will actually be about. And the ‘One Year From Now’ at the end is a great touch – reminiscent of the ‘Available from today’ announcements after an Apple product unveil.

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The ‘Interstellar’ teaser shows how it’s done

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